Inside FUSE: Design and Brand Strategy Are Inextricably Linked
With FUSE 2014 just a couple of weeks away, I was fortunate to sit down with Natalie Nixon, Ph.D., Director of The Strategic Design MBA Program at Philadelphia University. At FUSE, Nixon will be speaking along with countless brand strategists, designers, trend hunters and culture curators. With one collective voice, the 18th annual FUSE conference celebrates a collaborative approach to building more meaningful brands – becoming a forum for all to share stories, inspiration and best practices.
Natalie Nixon, Abstract: Viewing Ascension Health from a design thinking perspective
In Conversation with Natalie W Nixon BBC